Wednesday, March 16, 2011

Wednesday Night Marketing News from Mediapost

Go ahead, click & read:

Packaged Goods
by Karl Greenberg
Valvoline is throwing almost all of its marketing budget this year behind a completely new kind of product for the motor oil segment: 50% recycled motor oil. The company says the new product, called NextGen, is of as high quality as Valvoline's other products, and that will be a big part of the message. ...Read the whole story >>
by Karl Greenberg
"We are trying to engage people with our vehicles and our brand, and we as an organization are down here trying to learn how this space operates. It's interesting for me coming down here and trying to learn about where this is all going, and also recognizing that people are still trying to find their way around this space." ...Read the whole story >>
Financial Services
by Tanya Irwin
The 2011 "Unstaged" series will continue to use a variety of digital and social media to connect the online audience to the live shows in unexpected ways, Jessica Igoe, vice president global sponsorship marketing, American Express, tells Marketing Daily. ...Read the whole story >>
by Sarah Mahoney
One factor is that men are still facing a slightly higher unemployment rate than women (8.8% compared to 7.9%), which may be making them more hands-on at home. But the men-go-to-market trend was well established before the recession: "Men have increased trip shares between 2004 and 2010 in all retail channels but drug stores." ...Read the whole story >>
by Aaron Baar
The browser officially launched March 14 at the SXSW festival. Marketing will involve extensive digital advertising, including home page takeovers of popular sites such as CNET and YouTube, as well as pre-roll before videos. ...Read the whole story >>
by Karlene Lukovitz
Fast casuals "have done an excellent job of satisfying their customers' needs for quality and service and have built strong customer loyalty as a result," says NPD restaurant industry analyst Bonnie Riggs. "The attributes that define the fast-casual concept -- fresh, quality food and service -- are the reasons that customers give them their highest satisfaction ratings." ...Read the whole story >>

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