Thursday, March 17, 2011

Thursday Night Marketing News from Mediapost

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by Karlene Lukovitz
Mr. Peanut has sure come out of his shell since he started to talk. The Planters icon currently has his own "Ultimate NCAA Bracket Challenge" and banner ads on Sports Illustrated's, is being featured in spread advertorials in SI print issues, and will soon sponsor an NCAA-themed sweeps on his personal Facebook page (336,000+ fans). ...Read the whole story >>
by Karl Greenberg
Acura is extending a two-year-old deal with W Hotels for another year starting in April. The program puts Acura MDX vehicles at dozens of the properties in the U.S., and marketing content at the hotels' digital and physical spaces. The MDX is "preferred vehicle" of W Hotels Worldwide, although the new program involves only U.S. and Montreal properties. ...Read the whole story >>
by Aaron Baar
"Retailers have an opportunity to build loyalty with their customers," Rob Seward, senior industry marketing manager at ACI Worldwide, tells Marketing Daily. "This [research] highlights the lack of focus on those programs as a customer service opportunity as opposed to increasing incremental sales and increasing the average ticket or basket size." ...Read the whole story >>
by Karl Greenberg
The series, called "Fresh Perspectives" examines six artists from a variety of fields and how they create: LA-based "underground" chef Craig Thornton; graffiti/street art painter Augustine Kofie; fashion designer Robert James; singer/songwriter V (Veronika Bozeman); paper sculpture artist Jeff Nishinaka; and Brooklyn-based photographer Tod Seelie. ...Read the whole story >>
by Tanya Irwin
The airline has teamed up with the internet basketball trick-shot artists, Dude Perfect, for the promotion. Customers who register will be entertained by Dude Perfect, which has filmed a variety of basketball trick shots to show off their skills. ...Read the whole story >>
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