Monday, March 14, 2011

Monday Night Marketing News from Mediapost

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by Karl Greenberg
Automakers are saying that despite the earthquake and consequent force majeure of operations, they will likely be back online by later this week. Actually, Toyota is the only automaker in Japan with major manufacturing operations in the northern region of Japan, which is closest to the offshore epicenter of the quake.< ...Read the whole story >>
by Tanya Irwin
The mobile campaign, which runs until April 1, places an expandable banner ad on any Weather Chanel page with a colder forecast and invites users to "Tap here to warm up." Upon tapping, virtual frost takes over the iPhone's screen, which can be "wiped" away to reveal a photo carousel featuring eight Westin Hotels & Resorts located in warm climates. ...Read the whole story >>
by Karlene Lukovitz
The Hain Celestial Group chips brand and the airline, which have had a relationship since JetBlue launched 11 years ago by dint of their sharing the color blue -- Terra Blues Potato Chips are the airline's official snack -- are using social media, media relations and blogger outreach focused on the NPC Day hook. ...Read the whole story >>
by Karl Greenberg
The program, which extends its "Story of Saab" campaign that launched in January, lets consumers write and star in their own Saab web banners using a template that mirrors the look and feel of "The Story of Saab" online and print creative. The company says they can then post to their Facebook wall and share with friends. ...Read the whole story >>
by Aaron Baar
The new title, "Fight Night Champion," marks a departure for the franchise by depicting a story mode in which players can play the role of a fictional character who experiences the ups and downs of professional boxing, including dealing with unscrupulous managers, sycophants, and even -- in the story at least -- jail time. ...Read the whole story >>
by Sarah Mahoney
While many chains often offer free screenings for blood pressure, diabetes, and vision, the Sam's Club allergy test is more extensive, screening for allergic reactions to house and dust mites, cat, timothy grass, Bermuda grass, Mountain Cedar, short ragweed, Alternaria (mold), milk, egg white and wheat. All participants will then receive a personalized plan, called MyAllergyPlan, making suggestions for treatment. ...Read the whole story >>

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