Friday, March 18, 2011

Friday Night Marketing News from Mediapost

Click & Read.

by Karl Greenberg
Kelley Blue Book notes that with gas prices on the rise, any interruption to Japan's production capacity could have far-reaching consequences in the United States, including higher prices for Honda, Toyota, Nissan, Subaru, Mazda, and Suzuki vehicles. ...Read the whole story >>
by Sarah Mahoney
The Home Depot is getting ready for its own version of Black Friday. For the second year in a row, the DIY heavyweight will roll out regional promotions that include door busters, as well as special pricing on lawn and garden, patio furniture, and grills. ...Read the whole story >>
by Karl Greenberg
For the first time in several years an American auto brand has topped the J.D. Power & Associates Dependability survey-based study. And for the first time ever, Ford's Lincoln brand has done it, besting Lexus, which is in second place. After Lexus are Jaguar, Porsche, and Toyota. The Porsche 911 sports car has the fewest problems in the industry, per the study. ...Read the whole story >>
by Tanya Irwin
In its first new creative in five years, the Broomfield, Colo.-based Vail Resorts' RockResorts is focusing on the brand experience, as opposed to previous efforts which featured product photos of buildings and interiors. RockResorts is a collection of 12 boutique luxury hotels in Colorado, New Mexico, Wyoming and Florida and the Caribbean. ...Read the whole story >>
by Karlene Lukovitz
The tide appears to be shifting back in the fast-food chain's favor. Taco Bell's "buzz score" among adults (asking whether they've heard anything about the brand in the last two weeks, and if so, whether it was negative or positive) plummeted from 19.1 on Jan. 3 to -10.6 on Feb. 7. However, as of March 15, it's back up to 9.8. ...Read the whole story >>

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