Wednesday, February 16, 2011

Wednesday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
Lexus and Nissan are both featuring beautiful models in some new marketing efforts, and they aren't just the cars. Both automakers are doing thematic advertising for the Sports Illustrated Swimsuit Issue, hitting stands Feb. 15, and swimsuit models are central to both efforts.< ...Read the whole story >>
by Tanya Irwin
Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting the spot in Los Angeles and the agency had connections," Priceline spokesperson Brian Ek tells Marketing Daily. "That specific ad was a spoof on Shatner and Naomi Pryce using different disguises as part of their negotiations. Having little Naomi disguise herself as Kareem, we thought was pretty funny." ...Read the whole story >>
by Karlene Lukovitz
Apple has come out on top of Barron's annual "World's Most Respected Companies" list for the second consecutive year, while Johnson & Johnson -- which has ranked either #1 or #2 since the survey of professional money managers was launched seven years ago -- has this year plummeted to 25th place. ...Read the whole story >>
by Sarah Mahoney
So much for the "Americans love to shop" theory: The latest rankings from the American Customer Satisfaction Index (ACSI) show that actually, we don't. The index has taken its biggest slump since 2008, driven primarily by our dissatisfaction with buying gas (really, who likes these prices?) and government services. ...Read the whole story >>
by Karl Greenberg
Comedian and actor Kevin Hart stars in a new Ford campaign touting the 2011 Ford Explorer. The TV, print, radio and push will break on BET's The Game. A 60-second version of the ad broke during the 2011 NBA All-Star Game on TNT. ...Read the whole story >>
by Aaron Baar
"Hoover's has always been about helping our customers do their jobs better," says James Rogers, vice president of marketing for Hoover's. "That's the promise that has always motivated our team -- whether we're publishing books, posting our data online, or feeding our information directly to mobile devices." ...Read the whole story >>

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