Friday, February 18, 2011

Friday Night Marketing News from Mediapost

Better late than never:

by Aaron Baar
For the campaign, which launches via television commercials Thursday, people can use the Shazam app on their phones to tag the original music from the ads, launching a virtual store where they can view the fashions from the ads, download the music and even purchase the clothing featured in the ads. ...Read the whole story >>
by Sarah Mahoney
It should be no surprise that consumers are heading to places like drug stores and dollar stores for more food purchases: Supermarkets keep finding ways to tick their shoppers off. The list of shopper peeves include high prices, hard-to-reach shelves and misplaced signs, reports a new survey from Supermarket Guru. ...Read the whole story >>
by Karlene Lukovitz
In a perhaps-inevitable development, this year, New Belgium and agency Cultivator Advertising & Design have pulled inspiration right out of the pages of Mad. The idea: Adopt Mad's iconic, irreverent fold-in spread feature format for a new campaign for flagship brew Fat Tire (named to commemorate the Belgian bike trip that led Jeff Lebesch to co-found New Belgium in 1991). ...Read the whole story >>
by Karl Greenberg
Rick Scheidt, who became U.S. VP Chevrolet marketing this month, says the key to MyLink is simplicity. "The message is basically you bring the smartphone, we bring the car," he says, explaining that what people want is to be able to get into their vehicle and connect their device seamlessly with the vehicle's infotainment system without having to go through a series of logic-twisting steps. ...Read the whole story >>
by Tanya Irwin
Moms are planning more family vacations this year, but they're still watching their wallets, according to a national survey. Almost two-thirds (64%) of the employed moms are optimistic about taking all of their paid vacation days, up from 57% last year. However, like last year, most plan to pay for vacations out of current resources instead of using credit. ...Read the whole story >>
by Karl Greenberg
Speaking at the monthly New York meeting of the International Motor Press Association, Laura Soave, Fiat's North America brand chief, prefaced her presentation with a brand-positioning video that is not a preview of Fiat TV spots to come -- she said there won't be any -- but of the brand's positioning as it rolls out the first two models in the U.S. this year. ...Read the whole story >>
by Karlene Lukovitz
On Feb. 16, Kraft Foods' Oreo brand was officially recognized by Guinness World Records as being the first brand to attempt, and achieve, the record for most "likes" on a Facebook post within a 24-hour period. ...Read the whole story >>

Sphere: Related Content

No comments: