Tuesday, February 15, 2011

Thursday Night Marketing News from Mediapost

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by Karlene Lukovitz
Packaged Facts' analysts believe that consumers' uptake of location-based services will be rapid, and that context-aware restaurant advertising will take off "sharply" this year, with check-in services such as Foursquare and competitors "not only becoming ubiquitous, but also more sophisticated." ...Read the whole story >>
Financial Services
by Tanya Irwin
The Independent Community Bankers of America (ICBA) is launching a nationwide marketing and communications campaign to celebrate the nation's community banks. The group, which represents nearly 5,000 community banks nationwide, has launched www.ilovemycommunitybank.com. ...Read the whole story >>
Financial Services
by Karl Greenberg
Allstate is taking a much bigger sponsorship position around soccer. The company, which has partnered with Federacion Mexicana de Futbol Asociacion (FMF) around its games in the U.S. for several years, will now be the Official Insurance Sponsor of Major League Soccer (MLS), as well. ...Read the whole story >>
by Aaron Baar
According to comScore's "2010 Mobile Year in Review," smartphone adoption rates in the U.S. reached 27% of the market by December 2010, up 10 percentage points from the previous year. At the same time, 36% of Americans used their mobile devices to access the Web in 2010. Across all global regions, mobile Web access increased 7-9%, according to comScore. ...Read the whole story >>
by Sarah Mahoney
While the romantic announcement was timed for Valentine's Day, more cynical observers might think it's a career ploy from the 50-something fashion doll: It coincides with the opening of Toy Fair, the industry's biggest annual event, now underway in New York. ...Read the whole story >>
by Karl Greenberg
Kia is activating more this year against its three-year-old sponsorship program with the National Basketball Association. The Irvine, Calif. U.S. sales arm for Kia, which expanded the partnership last October, had a big presence in this weekend's NBA All-Star game. ...Read the whole story >>

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