Thursday, February 17, 2011

Thursday Night Marketing News from Mediapost

Click & Read:

by Aaron Baar
According to the survey, health insurance brands could gain the most, an estimated $6 billion by offering greater transparency and simplicity in their products, says Brian Rafferty, global director of consumer insights for Siegel + Gale. "People were willing to pay significantly more to get simpler communications" from health insurance companies. ...Read the whole story >>
by Tanya Irwin
CVS ExtraCare cardholders can save when they join Weight Watchers meetings, and Weight Watchers members will receive CVS/pharmacy ExtraBucks offers on health-related items including blood pressure monitors, blood glucose testing equipment, healthy snacks and more. ...Read the whole story >>
by Karl Greenberg, which has been tracking traffic to its site since the Bowl game for each of the auto brands that advertised during the game broadcast found that Chrysler's spot has lifted consideration for the brand by 87% compared to the brand's average on during the four weeks prior to the game. ...Read the whole story >>
by Sarah Mahoney
Macy's hopes to change the way it connects with college-age shoppers, and is testing an intense Spring Break-themed promotion in the Chicago market. Bikini-clad models will hand out hot chocolate and "booty bags" at pop-up events on 10 different campuses, encouraging the 150,000-plus college students to attend a March 5 event at its downtown State Street store. ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
More not-great news for soda manufacturers, on the heels of last week's study concluding that daily diet soda drinkers have elevated risk of strokes: Consumer nutrition advocate group the Center for Science in the Public Interest has petitioned the Food and Drug Administration to ban use of certain types of "caramel coloring" in colas and various foods. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Right Guard is boosting its Hispanic-market efforts and celebrating its 50th anniversary as part of its new sponsorship deal with the National Basketball Association. The Henkel-owned brand will be both the Official Deodorant of the National Basketball Association, and presenting partner of Noche Latina (Latin Night) 2011. The brand first signed a multi-year deal with the NBA in 2008. ...Read the whole story >>

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