Wednesday, January 26, 2011

Wednesday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
DonQ Rum is launching a digital contest dangling a trip to Puerto Rico as grand prize. The "Master of All Skills" is ultimately meant to spotlight how DonQ's distillers are masters of their particular craft. ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
The objections focused on accusations that the initiative amounts to a self-serving attempt by the industry to pre-empt the Food and Drug Administration's initiative to develop a voluntary but agency-regulated FOP system. ...Read the whole story >>
by Sarah Mahoney
A new survey from the National Retail Federation predicts that come Feb. 6, Super Bowl partiers will spend $10.1 billion, with 171 million planning on watching the game -- the most in the survey's history. Of those, 34.9 million -- or 15% of viewers -- plan to host their own parties, an increase from last year's 31.6 million. And 61.2 million, or 26.3%, plan to attend a game party, up from 58.8 million last year. ...Read the whole story >>
Financial Services
by Tanya Irwin
State Farm's MoveTools allows users to virtually pack every room in their house by clicking and dragging pictures of items into a moving box. Once the box is filled -- both virtually and for real -- users can print out a "smart label" to attach that can be read by smartphones and reveals the contents. ...Read the whole story >>
by Karl Greenberg
This year, Kia is taking a page out of sibling Hyundai's big-voices, big-places strategy to promote its 2011 Optima and other vehicles. The Irvine, Calif.-based automaker is not just advertising in the Super Bowl along with Hyundai and getting vehicles in the new series "Nikita" on The CW Network. ...Read the whole story >>
Packaged Goods
by Aaron Baar
To help promote its reformulated dog food and the contest, Purina has enlisted country music-playing siblings "The Band Perry" -- and their dogs -- to be the face of the campaign. In addition to leveraging the band's popularity, the company will use significant public relations efforts to promote the contest. ...Read the whole story >>

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