Thursday, January 27, 2011

Thursday Night Marketing News from Mediapost

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by Karl Greenberg
Just as the economy is clawing its way out of the ditch of a two-year recession, 2011 may be the year the price whiplash smacks consumers: feedstock and commodity prices started rising last year for everything from coffee to strollers. Consumers started paying the price in the fourth quarter. Now it looks like they will continue to do so this year. ...Read the whole story >>
by Karl Greenberg
The consumer Web sites for auto brands should be like their products: easy to use and satisfying, from home page to specific pages for a company's different models. And like a well-designed vehicle, all of the parts should fit together well without big gaps between various panels. ...Read the whole story >>
by Tanya Irwin
While all cruise lines claim to offer beautiful accommodations, great dining experiences, and excellent service, Celebrity's point of distinction is offering a "better, different and special vacation experience" including "trendsetting onboard experiences." ...Read the whole story >>
by Sarah Mahoney
Looks like Americans are in the mood for love. A new spending survey from the National Retail Federation reports that Americans who celebrate Valentine's Day are planning on spending $116.21, an 11% jump from last year's $103. And the Washington, D.C.-based trade group says it anticipates total spending for the Feb. 14 holiday to reach $15.7 billion. ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
With the food industry's new "Nutrition Keys" front-of-pack label making news, marketers might be curious as to consumer usage of the existing, government-mandated Nutrition Facts panel that has been on the back of food and beverage labels for 16 years now. ...Read the whole story >>
by Sarah Mahoney
Kohl's is rolling out its spring marketing campaign for Candie's, but instead of Britney Spears, it features "High School Musical" cutie Vanessa Hudgens. The actress will make her debut for the brand in March issues of such magazines as Seventeen, Teen Vogue and Cosmopolitan, as well as Kohl's outdoor billboards, in-store graphics, online and direct mail. ...Read the whole story >>

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