Tuesday, January 25, 2011

Tuesday Night Marketing News from Mediapost

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by Karl Greenberg
Both the products and the news are surprising in the motorcycle business this year, as companies like Honda and Harley try unusual methods for getting younger consumers, or first-time consumers, to swing a leg over a bike. ...Read the whole story >>
by Aaron Baar
"What professionals need [is] highly qualified, customizable information," Gus Carlson, chief marketing officer for Thomson Reuters, tells Marketing Daily. "Their challenge is not [not] getting information. In fact, there's too much out there. The challenge is to capture that information, boil it down and give them what they need." ...Read the whole story >>
by Karl Greenberg
BMW wants people to know that its new X3 crossover comes in all sorts of flavors -- and that it is, by the way, built in the U.S. The company, which is advertising in the forthcoming Super Bowl broadcast on Fox, will get these messages across both in the TV spots and via an associated social-media push. ...Read the whole story >>
by Sarah Mahoney
"Penney is making progress, and becoming more contemporary," says Sally Mueller, a former marketing executive with Target who now runs Mueller Marketing in Minneapolis. Further, she adds that dumping some "dinosaur" businesses, such as catalogs and custom decorating, "will enable it to better focus on digital and social strategies." ...Read the whole story >>
Financial Services
by Tanya Irwin
As Walmart's exclusive provider of in-store tax preparation services, Jackson Hewitt is undertaking an "extensive, all-inclusive" marketing campaign to reach the more than 130 million customers who visit Walmart stores in the United States on a weekly basis, as well as the 1.6 million associates working in those stores. ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
The system -- to be used by store brands, as well as the brands of national and regional food and beverage makers -- is intended to help busy consumers, and busy parents in particular, make informed choices when they shop, said GMA president and CEO Pamela G. Bailey, during a press conference. ...Read the whole story >>

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