Friday, January 28, 2011

Friday Night #Marketing News from Mediapost

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by Aaron Baar
Sony's follow-up to the PSP and PSPGo is designed to compete with the gaming capabilities of both the smartphones and the Nintendo systems, as well as the social connectivity people have come to expect from their entertainment devices. (One assumes it will have a different name than its current "Next Generation Portable" when it launches in late fall.) ...Read the whole story >>
Financial Services
by Tanya Irwin
A spinoff of its national general market advertising campaign, "Mayhem," Allstate is introducing an effort with the antagonist "Mala Suerte," who represents unfortunate circumstances. Meanwhile, a new 30-second spot from American Family Life Insurance, "Three Kids," is aimed at reaching both the Hispanic and general market. ...Read the whole story >>
by Karl Greenberg
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of all things skate or snowboard, may just take up auto racing next. White has signed a multi-year deal with BFGoodrich Tires, the first such program the company has ever done at this level. The effort is part of the tire company's new "Upgrade to BFGoodrich" campaign starting up this week at the ESPN Winter X Games 15 in Aspen, Colo. ...Read the whole story >>
by Karl Greenberg
Zipcar, Inc., a car-sharing service, has signed a deal with Toyota to put the new plug-in Prius Hybrid into fleets in Boston/Cambridge, San Francisco and Portland, Ore. The automaker says the point is to do further testing and evaluating of plug-in hybrid technology and find out how well electric vehicles can work in a car-sharing model. ...Read the whole story >>
by Wayne Friedman
Healthier messaging from big fast-food and confection companies is getting women to talk to each other. A six-month analysis from the Women at NBCU Brand Power Index shows that brands just as McDonalds, Nestle, and Frito-Lay, are generating bigger online and off-line buzz. ...Read the whole story >>

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