Monday, January 24, 2011

Monday Night Marketing News from Mediapost

Click & read:

by Karlene Lukovitz
"Ray, who had not previously traveled outside of the U.S., embraced everything that Turkey had to offer," says brand manager Mina Penna. "The trip was truly life-changing for him. His experiences and commentary were so rich and emotional for him and our brand that we realized Webisodes would be a perfect way to show people what can happen when you expand your horizons." ...Read the whole story >>
by Sarah Mahoney
Don't expect consumers' love affair with private-label products -- whether it's the premium Archer Farms from Target, the new Health Starts Here products from Whole Foods Market, or the soon-to-be-reformulated Great Value line from Walmart -- to go away anytime soon. ...Read the whole story >>
by Tanya Irwin
Sherwin-Williams will support the line's launch with a comprehensive marketing plan from Carmichael Lynch Spong, including national advertising, public relations and new in-store merchandising and color features. Products will be available in stores by June. ...Read the whole story >>
by Karl Greenberg
The upward trend of auto sales that began last fall is continuing this month, if predictions hold water. J.D. Power & Associates sees January new-vehicle retail sales at 632,100 units, which would be a seasonally adjusted annual rate of 10 million units, nearly 2 million units higher than January last year. ...Read the whole story >>
by Aaron Baar
A year after a relatively quiet launch to serve financial services professionals,, a job search and career management site and service from The Wall Street Journal, is getting ready to make a splash with a multimedia advertising and marketing campaign that will include television, Internet video, print and social media. ...Read the whole story >>

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