Tips from Pat & Dale

I'm a graduate.

Of Dale.

Pat Mcgraw explains which "Dale" with these 9 tips:

Improving Sales and Marketing Performance

Posted: 26 Jan 2011 07:00 AM PST

I was flipping through some old books and came across one of Dale Carnegie’s books that I was given by a former boss in one of my first ‘real jobs’ after graduating from college. (Wish he had read the book and followed Mr. Carnegie’s principles – it would had mad my time with him a lot more enjoyable.)

Here’s one of my favorite lists – and if you’re interested in learning more, click here for a free ebook from the folks at Dale Carnegie Training.

1. Don’t criticize, condemn or complain.
2. Give honest, sincere appreciation.
3. Arouse in the other person an eager want.
4. Become genuinely interested in other people.
5. Smile.
6. Remember that a person’s name is to that person the sweetest and most important sound in any language.
7. Be a good listener. Encourage others to talk about themselves.
8. Talk in terms of the other person’s interests.
9. Make the other person feel important – and do it sincerely.

If you want to improve sales and marketing performance, you might want to make sure that these 9 simple concepts become part of the culture. (Heck, I wouldn’t even limit this to sales and marketing – if these concepts were part of your corporate culture, you might have a lot more collaboration and a lot fewer territorial battles.)

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