Wednesday, December 08, 2010

Wednesday Night Marketing News from Mediapost

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by Karl Greenberg
Besides arena signage, in-game promotions and features, and outdoor visibility on the garden's marquees, the resort gets something unusual: "Foxwoods Final Five" wherein the casino gets exclusive advertising rights to the final five minutes of the three teams' game telecasts on MSG and MSG Plus. The garden says the arrangement is a first. ...Read the whole story >>
by Karl Greenberg
Says B. Bonin Bough, Pepsi's director of social media: "For the last two years we have been running social experiences at SXSW -- at all of these digital events around the country -- where we bring people from across the organization from different functions, different roles, to actually come and experience SXSW." ...Read the whole story >>
by Aaron Baar
According to NetBase's Brand Passion Index, which measures consumers' passion for brands expressed via social media, people had a lot to say about Apple's iPad, but their responses were all over the map. At the same time, Amazon's Kindle produced a much greater affinity among social media chatter. ...Read the whole story >>
by Sarah Mahoney
That slowdown was to be expected, Andrew Lipsman, comScore's senior director of industry analysis, tells Marketing Daily. "Our forecasted holiday growth of 11% accounts for an expected slowdown," he says. "The heavy promotional activity early in the season pulled demand forward a bit, so we did not think that 13% growth rates could be sustained throughout the season." ...Read the whole story >>
by Tanya Irwin
SpringHill has never done anything like this, but since the brand's focus is smart design, it was a "natural combination," says Callette Nielsen. "Our target audience likes to explore the local scene and discover the destination's gems during their travel," she says. "ArtNight allows us to highlight our main brand element and deliver our promise to our guests." ...Read the whole story >>
by Karlene Lukovitz
The brand partnered with digital entertainment studio Filmaka to hire the directors for the videos, asking each to create his own interpretation of the "passion, creativity and fun" inspired by baking with the glazes. One video will be released on each week during December. ...Read the whole story >>

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