Click & Read:
Food
by Karlene Lukovitz The latest news is the rollout of a new logo and contemporized package designs featuring a "noodle smile" intended to elicit positive emotions and memories associated with the iconic, 73-year-old brand. The smile is the key element in a new, cross-portfolio visual identity created with branding/design firm Landor Associates, in development since spring 2009. ...Read the whole story >>
Automotive
by Karl Greenberg
Jeff Holland, who runs social media programs for the Brea, Calif.-based American Suzuki, says the automaker is the first to use iPad for a racing game. "Most other OEMs are using iPad to do content programs like online newsletters. We didn't want to go in that direction because we wanted it to be fun." ...Read the whole story >>
Retail
by Tanya Irwin The campaign includes a dedicated Facebook page as well as all of the online assets supporting the BTS collection accessible via Fila's web site. Special webisodes of the casting call with the celebrity panel and interviews with each of the seven women air on the Fila YouTube channel. ...Read the whole story >>
Trends
by Karl Greenberg
The firm's sixth annual trend report says that while technology is becoming as integral to peoples' lives as food and clothing there's also a "de-teching" trend, wherein consumers are making it a point to find ways of extricating themselves from ubiquitous world of the Internet. ...Read the whole story >>
Retail
by Aaron Baar "Retailers who use data from their reward programs to respond to customers' most pressing concerns at critical times like the holiday gift giving season can enhance the shopper experience and leverage relationships in a way that deepens loyalty to their store or their brand," said Epsilon Loyalty Solutions Vice President John Bartold, in a statement. ...Read the whole story >>
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