Click & Read:
Automotive
by Karl Greenberg Michael Sprague, VP of marketing for the Irvine, Calif.-based automaker, tells Marketing Daily that the use of visual icons makes more sense nowadays, given that as culture gets more technologically centered, visual communication -- paradoxically -- has become more pictographic and icon-based. ...Read the whole story >>
Automotive
by Karl Greenberg
Which brands benefit from the syllogism, "If most fun equals most loyal, and brand X has the most loyal customers, then brand X has all the fun cars"? The new J.D. Power and Associates 2010 Customer Retention Study, released Thursday, says that would be Ford. To be fair, Honda is also number one in the study, but for more practical reasons. ...Read the whole story >>
Beverages
by Aaron Baar While the company's Denise Blasevick admits that the first association for "eight" and "holiday" may be Hanukkah, the brand purposefully avoided direct associations with any one holiday, which is why the promotion began on Dec. 8, she says. "We didn't want it to be a specific holiday," she says. "We're a very inclusive brand. There are a lot of eights out there." ...Read the whole story >>
Cause-related
by Sarah Mahoney
The organization has changed its name to The Partnership at Drugfree.org and is extending its reach to parents of kids who are already using, launching expanded services and support. Marketing Daily asked Steve Pasierb, president/CEO, to tell us what's new in anti-drug marketing and how far the organization has come since its "This is your brain. This is drugs. This is your brain on drugs." ...Read the whole story >>
Restaurants
by Tanya Irwin The quick service restaurant chain, founded in 1964 by NHL hall-of-famer Tim Horton, has signed as the title sponsorship of the 2011 Tim Hortons NHL Heritage Classic. Also as part of the agreement, Tim Hortons has become the Official Quick Serve Restaurant Coffee, Donut and Breakfast of the NHL in Canada. ...Read the whole story >>
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