Tuesday, December 07, 2010

Tuesday Night Marketing News from Mediapost

Click & Read:

by Sarah Mahoney
While the message may tinge their shopping trip with fear, says Cone Inc.'s Sarah Kerkian, "it also might make them feel more empowered right in their hometowns, alerting them to potential dangers and keeping them safe, particularly when we sometimes hear about crimes happening right in the stores' parking lots. It may make shoppers feel cared for." ...Read the whole story >>
by Karl Greenberg
The campaign, promoting (perhaps ironically) Jeep Patriot, embeds a real-time weather feed, reflecting conditions at the Internet address of the user's computer into a banner ad. The weather updates are secondary "ads within ads", or pop-up windows, hyperlinked to text embedded in Jeep's print and online campaign. ...Read the whole story >>
Financial Services
by Tanya Irwin
Mobile Web banking is no longer the poor sibling of downloadable mobile apps, according to Change Sciences Group, which also evaluated the sites of BB&T, Chase, ING Direct and PNC. The 70-page report looks at the current state of the art of mobile Web banking and placed Bank of America at the top of those evaluated. ...Read the whole story >>
by Karlene Lukovitz
The new ambassadors program is "a true extension of Green & Black's marketing principles and philosophies" and the first formal initiative to enable consumers to directly experience "what a difference Fair Trade can make in the lives of a community," says Nicole McLaughlin, marketing director, U.S. chocolate, Kraft Foods. ...Read the whole story >>
by Aaron Baar
"Polaroid photos have always offered a unique and distinctive look and feel and we want to give consumers the option of treating their mobile images to that same originality," Jon Pollock, chief technology officer for Polaroid, tells Marketing Daily. "... the new Polaroid iPhone app gives consumers the option of adding their own personal touch to mobile images." ...Read the whole story >>
by Karl Greenberg
Fred Mangione, SVP of ticket sales and marketing for the Nets, tells Marketing Daily the team has just signed Stolichnaya Vodka as a sponsor. He says that, besides the presence of Mikhail Prokhorov, the team's Russian outreach presages its move to Brooklyn, which has by far the largest concentration of Russian-speaking people in the U.S. ...Read the whole story >>

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