Sunday, December 05, 2010

Do it like Dale


Dale Carnegie's classic How to Win Friends and Influence People is one of the bestselling self-help books of all time.

Published nearly 75 years ago, Carnegie's book still has lessons worth learning about motivating others.

Carnegie's sister-in-law complained that no matter how many pleading letters she wrote her sons she could not get them to respond. The boys were both students at Yale and "too busy" with their studies to write back.

Carnegie offered to wager a hundred dollars that he could get them to answer a letter from him by return mail...without even asking for it! Someone called his bet; so he wrote his nephews a breezy letter, mentioning casually in a P.S. that he was enclosing money for them. He neglected, however, to include the money. That's all it took. Back came their replies by return mail thanking for his note and pointing out that he had forgotten to include the money he had mentioned.

Carnegie's lesson: When you want to persuade someone to do something don't criticize, condemn, or complain. Simply arouse in the other person an eager desire to act.

Sphere: Related Content

No comments: