Wednesday, November 03, 2010

Wednesday Night Marketing News from Mediapost

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by Sarah Mahoney
While an estimated 32% of shoppers plan to make a consumer electronics purchase this season, reports the Consumer Electronics Association, they're also expected to be exceedingly price-wary. But they're looking to spend: The average American will shell out $232 on electronics gifts this year, according to CEA's 17th Annual CE Holiday Purchase Patterns Study--a gain of 5% from last year, and the highest dollar amount in the history of the study. ...Read the whole story >>
by Aaron Baar
"Our issue was that competitors were resorting to aggressive pricing," Jim Gelder, vice president of creative at Launch, tells Marketing Daily. "Our objective was to increase household penetration and market share. We knew in this economy [giving away a house] resonated really well with the public." When competitors cut their prices on a product, the best thing to do may be to give away a house. ...Read the whole story >>
Financial Services
by Tanya Irwin
"Over the past year, we have enhanced our card rewards program to let customers redeem points for a variety of unique customer experiences," says Chase spokesperson Laura Rossi. "Our 'Megamind' promotion was a perfect case study of how we've developed experiences that resonate with our customers. We had an overwhelming response -- tickets sold out within days of becoming available." ...Read the whole story >>
by Karl Greenberg
During a discussion of LinkedIn's new Company Pages, JetBlue CMO Marty St. George said that while the airline's Web site "is fundamentally our cash register," in coming months the company will be doing more in social media because other networks let the carrier create brand-engagement content "without jeopardizing our conversion rate. So we see our Web site as paramount, but would love opportunities to have a lot of engagement in key communities." ...Read the whole story >>
by Karlene Lukovitz
Most of the new campaign executions rely on what the marketer terms "Twitter-centric talent" to generate attention and buzz among young adults, in particular. At the same time, the campaign quite intentionally follows the celebrity reality competition show formula of offering a "wide net of talent ... with someone to appeal to everyone." ...Read the whole story >>
by Karl Greenberg
It's Election Day and people are anxious, and the national debt clock on 44th Street near Times Square in New York says every family in the country owes $115,000 to service the debt. But if October automotive sales numbers mean anything, things are looking up. ...Read the whole story >>

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