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Packaged Goods
by Karl Greenberg The effort plays on the idea of slapping someone who deserves it -- sort of an extension of the slap men give themselves when they apply aftershave. Three TV spots, as well as print initially, and product integration on Monday night NFL broadcasts, direct traffic to new Brut Web sites, one of which centers on an interactive slap fest, where a series of boorish guys -- parodies of real pop-culture personalities -- all but beg to be slapped. ...Read the whole story >>
Retail
by Sarah Mahoney
Crane & Co., the stationery company founded in 1801, has launched a Crane's Blue Book app for Facebook, allowing users to comment when friends' posts are either rude or polite. Eliza Browning, director of Crane Digital -- and a seventh-generation family member of the Dalton, Mass.-based company -- tells Marketing Daily why Facebook users need some coaching in courtesy. ...Read the whole story >>
Retail
by Tanya Irwin Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recording artist Brittini Black. The effort includes TV, radio, web, out-of-home and print and will run through December 2011. This is the first time in the Atlanta-based rental company has created a campaign on this scale, says Mark Rudnick, Aaron's vice president of marketing. ...Read the whole story >>
Automotive
by Karl Greenberg
Jeremy Anwyl, CEO of the Los Angeles-based company, says products like Amazon's Kindle are the kind of cross-media commerce play Edmunds is trying to emulate. "The challenge is how to create a seamless value-added experience," he says. The company is running simultaneous tests on several home-page betas all designed to make the site more intuitive. ...Read the whole story >>
Education
by Aaron Baar "Most people have no idea who they are," Jose Villa, president of Sensis, the agency behind a $3 million brand awareness campaign for the academy, tells Marketing Daily. While the Coast Guard itself has increased awareness with humanitarian efforts, such as the response to Hurricane Katrina and other natural disasters, the Coast Guard Academy has gone largely unrecognized. ...Read the whole story >>
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