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Automotive
by Karl Greenberg Chris Hill says that while the company doesn't advertise the MX-5, it still informs the product design and marketing decisions for the rest of the lineup. Hill, Mazda's group manager of marketing operations, talks to Marketing Daily about the car and what it means to the brand. ...Read the whole story >>
Retail
by Sarah Mahoney
"Groupon, flash sales ... these are nothing more than deal-of-the-day offers reincarnated. It's just with technology, they're on steroids. And while lots of sites are having success -- ideeli, Yelp, Open Table, Gilt, even Amazon's Gold Box -- this is an old idea. And for Walmart, a price leader, known so well for its rollbacks? I think they'll be very good at it." ...Read the whole story >>
Food
by Karlene Lukovitz The campaign's print ads feature bold, run-on headlines playing on themes of love, loss and indulgence and close-ups of tempting foods and beverages, accompanied by step-by-step recipe copy. Examples include "Cocoa brownies to heal a heart broken by a man who promises it wasn't you; it was him. And by him he means a girl named Stacey Lee." ...Read the whole story >>
Automotive
by Karl Greenberg
Tuesday was no glitch -- the positive new-car and truck sales numbers rolling in for October were not limited to a handful of companies. As automakers begin posting sales numbers for the prior month, it seems that everyone has something to be happy about. The only company to see sales drop was Toyota, which has been hampered by recalls, the most recent one happening smack dab in the middle of the month. ...Read the whole story >>
Airlines
by Tanya Irwin Because buying power is projected to be $1.4 trillion by 2013 and approximately 41% of U.S. Hispanics live in American Airlines hub cities, the campaign aims to demonstrate that the airline understands the travel aspirations of U.S. Hispanic customers who desire enriching experiences while traveling worldwide. ...Read the whole story >>
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