Tuesday, November 02, 2010

Tuesday Night Marketing News from Mediapost

Click & Read:

by Karlene Lukovitz
Timed to coincide with Wendy's expansion of its 99-cent Everyday Value Menu offerings, the campaign positions Wendy's as the solution for Hispanic consumers looking to satisfy their "antojos," or taste cravings, with quality food at affordable prices. ...Read the whole story >>
by Sarah Mahoney
"The economy is still a little bit in question and Middle America is watching its dollars," Jonathan Samet, publisher of Toy Insider/Toy Book, tells Marketing Daily. "You might not be buying lots of things for yourself, but you still want to put multiple things under the tree for your kids. Finding the best prices is very important to them, and they are doing a lot of comparison shopping." ...Read the whole story >>
by Tanya Irwin
"A more negative view might be that they are repeating these campaigns due to economic constraints, but a more positive view might be that they repeated the campaigns because they worked well last year," one analyst tells Marketing Daily. "We've found that in a tighter economy, more companies are willing to experiment with new tactics -- provided they are cost-effective -- [but] will stick with what's working." ...Read the whole story >>
by Karl Greenberg
A new study from JWT's research arm says the overall anxiety of Americans has returned to levels not seen since late 2007. Seventy percent of Americans the group surveyed for its yearly AnxietyIndex say they are "nervous or anxious" although the numbers are slightly lower than the 76% in May and 82% in November 2008, when anxiety was at an all-time high for the seven-year old study. ...Read the whole story >>
by Aaron Baar
"[Boost] really wanted to get the idea that your monthly payments will shrink over time," Ari Weiss, creative director 180LA, tells Marketing Daily. "As they started to get into it, they realized a lot of people had a negative connotation for shrinking, particularly when it came to a wireless plan. We wanted to find a way to refocus the conversation around shrinkage to be a positive conversation." ...Read the whole story >>
by Karl Greenberg
The real draws of the show, running through Friday of this week, are the grown-up toy-store arrays of tricked out cars and trucks from accessory companies, customizers and automakers. This year, for example, Ford will use the show to spotlight its new Mustang Boss 302 by putting it in a kick line of nine other Mustangs customized by Ford's Vehicle Personalization division and other designers. ...Read the whole story >>

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