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Sports
by Karl Greenberg Among the new sponsors is Subway, whose most famous customer, Jared Fogle will be running the race as part of an effort to get back into trim, after having gained back some of the weight that he famously lost eating subs. The company has activated with ads and is activating at its 200 area stores. ...Read the whole story >>
Telecom
by Aaron Baar
"Two thousand eleven is shaping up to be the year of the prepaid cell phone service plan," said Sam Simon, a senior fellow at the New Millennium Research Council, in a teleconference with reporters. "We may have actually underestimated how quickly this trend would catch on." ...Read the whole story >>
Spirits
by Karl Greenberg The timing is good for Mexican beer brand Tecate -- as most of the main events coming up feature Mexican or Hispanic superstars, and boxing is, after soccer, the second-most-popular sport among U.S. Hispanics and Mexicans. Tecate will back the fights with "Tecate Knockout Month." ...Read the whole story >>
Retail
by Sarah Mahoney
One exception was in the swanky sector, with experts speculating that stronger financial markets may be inspiring a few more trips to the mall. Sales at Neiman Marcus climbed 11.5%, while Saks' gained 8.1%. And at Nordstrom, sales rose 3.4%. Limited Brands, parent of Victoria's Secret, saw sales jump 9%. ...Read the whole story >>
Research
by Karlene Lukovitz Mintel defines one of its 12 key CPG trends in terms of decisions about "quiet" versus overt reductions of ingredients such as high-fructose corn syrup (HFCS), sugar and sodium, and maintains that the big underlying issue is brands' need to decide whether to "counter or cater to obesity." ...Read the whole story >>
Airlines
by Tanya Irwin
In conjunction with the unveiling of plane, United is launching the "Million Mile Giveaway" -- a sweepstakes that will award one million United Mileage Plus miles to one winner each month through May 2011. Additional prizes include Oprah Store e-cards. Details are at www.unitedmillionmiles.com. ...Read the whole story >>
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