New Ad Campaigns

from Amy:

Name? Wade. Dwyane Wade. The Cosmopolitan of Las Vegas is wrong. Just wrong. Let's launch!

Valets by day and gamers the rest of the time. EA Games Need For Speed: Hot Pursuit launched a trio of TV ads promoting the title's November 16 U.S. launch. "Entourage" actors Kevin Dillon and Jerry Ferrara are valets who park expensive sports cars for the fictitious Hotel St. Fritz in Hollywood, then race them in "Need For Speed: Hot Pursuit." "Valets" introduces Dillon and Ferrara as slacking valets with a need for speed sated by their gaming personas: Dillon, the renegade cop and Ferrara the outlaw racer. Who will win? See it here. Ferrara is late to work in "Officer Douche." His excuse is errand running, but truthfully, he spent the morning playing the demo version of "Hot Pursuit." Dillon then has the expensive car he was parking stolen three feet away from where he was standing -- and his lunch was inside. Watch it here. The customer is always right, especially in "You Park It." A man driving a teal-green sports coupe watches the two valets argue about who will park his car. The duo mocks the car's price tag, faux leather and color. The man drives off, but not before calling the pair "a$$holes." See it here. Wieden+Kennedy Amsterdam created the campaign.

Some people yearn for shrinkage. A giant does in a TV spot supporting Boost Mobile's $50 Monthly Unlimited with Shrinkage plan. For every six on-time payments, a customer's monthly cost will shrink by $5, eventually getting payments down to $35 a month for unlimited talk, text, Web, and email. A 20-foot giant struggles to stock shelves in "Grocery Store." One small move and the aisles crumble like dominoes, causing customers to run for their lives. Although he can't shrink in size, the giant can shrink his monthly cell phone bill. Glass half-full, people. The ad, seen here, is running on ABC, FOX, Adult Swim, E!, A&E, ESPN, BET, Spike, Comedy Central and MTV. 180LA created the ad.

Love is right under your nose in a TV spot for Dell's Streak 5 smartphone/tablet. Just look up from said smartphone and let nature take its course. "Rendezvous" is a 60-second spot that follows a man and woman who are meeting for the first time in person. Each uses their smartphone to find one another in a crowd. While the two narrowly miss each another, additional passersby are shown interacting with their Streak 5s, playing video games, music and making a video. The spot ends with the woman and man actually bumping into one another. Who needs technology? See the ad here, slated to run globally throughout 2011. Mother New York created the ad.

Jordan Brand launched "Dominate Another Day," a campaign starring Dwyane Wade as Agent D3, a James Bond character for the basketball realm. His mission? Get the king to the court (a LeBron James reference this non-basketball follower understood!) and bring the rings back to Miami. Wade flies through the air, looking for his motorcycle, which is driving itself, in "The Mission." His partner H, played by actor Kevin Hart, helps him maneuver past the Green Gang (Celtics) and the Snake Charmer, opponents also vying for NBA rings. Watch the ad here, created by Wieden+Kennedy New York and directed by Noam Murro.

Once again, Nissan Juke spins a story that propels the car to urban legend status. A human-built weather machine goes awry in "Weather." The machine's core is packed into a Juke and driven far away, but not before Juke battles fire, water, earth and wind. Juke drops the unstable core into a mountain brimming with hot lava. Crisis averted. Watch the ad here, created by TBWA/Toronto, with visual effects provided by MassMarket.

The Cosmopolitan of Las Vegas opens in December, using the tag line, "Just the Right Amount of Wrong." If baby chicks, deer, bunnies and kittens are wrong, I don't want to be right. The ad begins with a woman licking her plate clean. We've all been there. An older woman dances with a young man, lovingly patting his rear. We've all been there. Men are used as chairs, a pantsless man delivers luggage, and then the animals are released. Puppies climb stairs, kittens and bunnies ride the elevator, chicks partake in a photo shoot, and a scantily clad woman carries a lone rabbit outside. Just the right amount of wrong" closes the ad, seen here. Fallon created the ad, directed by Tarsem with visual effects handled by Zoic Studios.

Pepsi MAX and Coke Zero truck drivers are back, with a rivalry that does nothing for me in "Display King." The duo appeared in a remake of "Diner," and the Coke Zero driver was captured on video enjoying a Pepsi Max. This time around, the rivals attempt to create the biggest and best in-store soda displays. Just when it appears that Coke Zero man has topped his opponent, Pepsi Max sets off a display with fireworks and Snoop Dogg, treating customers to an impromptu show. Watch the ad here, created by TBWA/Chiat/Day Los Angeles.

Movistar, a cell phone company in Latin America, launched "Connected," a TV spot that uses split screens to connect diverse societies, allowing people to overcome challenges. "If one day I bend, will you come to me and help me," says a voiceover as a man, struggling to bring a boat onto shore, is paired with a set of strong runner's legs. "Connected we can do more," closes the ad, seen here and created by Young & Rubicam Peru.

Random iPhone App of the week: Theater producer Ken Davenport launched At The Booth, an iPhone app listing all the Broadway and Off-Broadway shows available at the discounted TKTS booth (a listing that changes daily), along with prices. The app also serves as a directory of info on all Broadway and Off-Broadway shows, including reviews, cast photos, videos, performance schedules, running times, opening and closing dates, and a listing of all Broadway and Off-Broadway theater locations. The app costs 99 cents and is available in the App Store.

Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at amyc@mediapost.com.

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