Wednesday, September 15, 2010

Wednesday Night Marketing News from Mediapost

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by Sarah Mahoney
"They are looking at things like painting and recarpeting to change the look and feel," says Robert Niblock, CEO. Instead of major projects, "we're trying to show them what they can do to improve a bathroom in a weekend, for example, and on a limited budget. And we are certainly looking at this move back to DIY -- in painting and lawn care, especially." ...Read the whole story >>
by Karlene Lukovitz
The 15-second TV spot, which debuted Sept. 13 on "SportsCenter" on ESPN2, will run through December on leading sports, entertainment and comedy channels, including ESPN, ESPN2, Comedy Central, E!, USA Network, TBS, Discovery, FX and Spike. The TV exposure will complement digital/social media, in-store, and public relations efforts. ...Read the whole story >>
by Aaron Baar
The series profiles projects ranging from the California Academy of Sciences in San Francisco to The Solaire apartment building in New York City to the Jiminy Peak Mountain ski resort in the Berkshires. Each of the two- to-five-minute episodes (there are nine slated) profiles the architects and designers behind the projects, as well as information from Kohler designers and planners about how their products were put to use in them. ...Read the whole story >>
by Tanya Irwin
In addition to combating the stigma associated with HIV, the campaign also encourages people living with HIV to work with their doctor on an ongoing basis to select a treatment regimen that keeps their viral load at an undetectable level. The campaign includes the Web site: ...Read the whole story >>
by Karl Greenberg
Forget golf, tennis, power boating and jaunts to St. Tropez. Affluent Americans -- those who live in households making $100,000 or more per year -- actually behave like non-affluent consumers. They watch TV and shop at big-box stores. They just plain do it more. ...Read the whole story >>
by Karl Greenberg
The effort uses the conceit that with UFL broadcast on Versus, HDNet and NESN, viewers get taken behind the scenes, into the locker rooms right up to the sidelines and next to the players during games. Ads show fans who are painted to literally blend perfectly into the background. One guy is nearly invisible in front of a bucket of Gatorade. ...Read the whole story >>

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