Friday, September 17, 2010

Friday Night Marketing News from Mediapost

There will be 6 more updates this weekend including a Classic Ad on Saturday night and Seth Godin post on Sunday night (6pm eastern time).

In the mean time, Click & Read:

by Aaron Baar
In addition to the television commercials (which will run on national and Spanish-language television networks), the campaign will include print and online advertising, as well as extensive local promotional marketing, such as exclusive events, in some of the country's largest urban markets. ...Read the whole story >>
Financial Services
by Tanya Irwin
American Express has partnered with iVillage to launch "The Talk," a multiplatform program designed to help moms teach their teen and young adult children about financial responsibility. The program promotes Pass, a prepaid and reloadable card that parents can give to their kids. ...Read the whole story >>
by Karl Greenberg
For now, Hyundai is downplaying the Hyundai nameplate on Equus. "We have been in the industry for a relatively brief amount of time, so we need some more time to build brand equity. That's the biggest challenge we have," W.J. Cho, EVP of the company's marketing division, tells Marketing Daily. "But the biggest increase we saw in terms of brand valuation was when we launched Genesis." ...Read the whole story >>
by Karlene Lukovitz
The company, based in Austin, Tex., is also introducing new labels with more prominent graphics of the fruits used in the juices, and a new bottle design featuring a "sleeker" look and an embossed Genesis Today signature on the top of its front and back. The new design will debut with the 64-ounce size, and be expanded to other sizes next year. ...Read the whole story >>
by Karl Greenberg
Central to its efforts is rally racer and Internet phenom and businessman Ken Block, whose rally-tuned Fiestas co-star in a series of record-breaking YouTube videos called "Gymkhana," referring to the hyperactive racing form that mixes drifting with autocross and is popular overseas and only recently in the U.S. ...Read the whole story >>

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