Thursday, September 16, 2010


from a local advertising/marketing agency, Labov & Beyond:

Silence can sell better than words sometimes

Sometimes you have to let the customer answer his or her own questions, especially when he or she is expressing an objection. “This costs more than I expected,” says the customer. Count to ten to let the customer consider the objection a little. Chances are pretty good that the customer will resolve his or her objection without you having to say a word.


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