Monday, September 13, 2010

Monday Night Marketing News from Mediapost

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by Karl Greenberg
"The whole premise was to go into the markets and be big. We are a small brand with a limited budget so we are really focusing on our three top markets. The thing about Los Angeles, New York and Miami is they are also travel markets, so a big part of our campaigns there has been a heavy billboard presence in airports -- so even by concentrating on those three markets we have been able to influence other markets. And a lot of people in Miami and South Florida are snowbirds with strong connections in New York." ...Read the whole story >>
by Tanya Irwin
If the company is trying to get away from competition with the likes of Pottery Barn, they might be heading in the right direction, says an analyst. "The reality is that in the middle of this recession, they were this aspirational brand, and they had a lot of products there that were frankly the same quality as you'd get anywhere else," she says. Competing with Pottery Barn, which ultimately means competing with lower-end retailers such as Target, was not working. ...Read the whole story >>
by Karlene Lukovitz
The machines feature a 46" Samsung LCD touchscreen panel in place of the usual glass facing, an embedded networked computer, and Bluetooth capabilities for mobile downloads. Banner ads stream across the top of the screen, and full-screen ads display when the machine is not in use. ...Read the whole story >>
Financial Services
by Aaron Baar
The most common reasons cited for switching banks: dissatisfied with the service (32%) and that the bank implemented new fees (30%). The two factors go hand in hand, according to the research. While half of the consumers surveyed said they felt their bank was the best available in their area and would recommend it to others, 68% said they would consider switching if higher fees are not offset by better service. (Better returns for money was cited only 27% of the time.) ...Read the whole story >>
by Karl Greenberg
The broadcast, Web and social media use tongue-in-cheek features on Pee Wee games to connect the virtues of youth football to spotlight Toyota's corporate image. In addition to content on network broadcasts, the effort includes Web videos and digital kiosks on Facebook and meant to give youth football teams across the country an online hub to show highlights of their season. ...Read the whole story >>
by Sarah Mahoney
"It's an opportunity, and they are capitalizing on the 9% vacancy rate in shopping malls," says Retail Prophet Consulting's Doug Stephens. "But more important, this shows the way big retail is beginning to fragment. For 25 to 30 years, we've lived with the idea that we need toy stores that are 125,000 square feet. There is just an absolute recalibration of consumer demand happening right now." ...Read the whole story >>

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