Tuesday, September 14, 2010

Tuesday Night Marketing News from Mediapost

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by Karl Greenberg
The effort also includes movie theater lobby posters paired with 3D ads for the tC creatively mirroring the digital game and running prior to the dystopic horror film, "Resident Evil: Afterlife." There are also double-spread print ads in October issues of outré art magazines like Juxtapoz and Blue Canvas, as well as billboards in 24 cities starting this week. ...Read the whole story >>
by Karlene Lukovitz
"What's Your Lunchtime Challenge?" asks moms to submit a short essay and a photo of their children that together capture the essence of the challenge, by Oct. 3. The 25 finalists will be chosen by popular voting through the brand's Facebook presence (Oct. 4-13), and the judged winner will be announced on Nov. 3, National Sandwich Day. ...Read the whole story >>
by Aaron Baar
"No one's really connecting themselves to that emotional reason for why we use search in the first place," says Erick Soderstrom, vice president of brand management and advertising at AT&T, of the television, print, online and out-of-home campaign. "Wanting to make dinner reservations is more than just [looking for a place] to eat -- you're looking for some emotional return for it." ...Read the whole story >>
Financial Services
by Tanya Irwin
The most remarkable thing that the study turned up was how much better a job the top performers are doing at making their case to small business prospects, says Steve Ellis, one of the report's authors. "They use their sites to clearly demonstrate that they have a business focus, and they give prospects a clear idea of what it is like to be a customer of the bank through the site." ...Read the whole story >>
by Sarah Mahoney
"No matter what stores and marketers tend to believe, consumers aren't walking into stores with a blank slate," Ann Hanson, executive director of product development and author of the report, tells Marketing Daily. "They have an agenda. And for marketers, that means it's all about how to get on the list." ...Read the whole story >>
by Karl Greenberg
The first ads begin Monday in the U.S., China and the U.K. with creative in Mexico scheduled to start on Sept. 20. The campaign includes print, TV, digital, social and outdoor. The company is taking out full-page ads in leading papers this week to explain "why logistics is the most powerful force in business today, and why you should understand it." ...Read the whole story >>
by Karl Greenberg
The company says U.S. marketing activity will focus on its BBVA Compass division and that it will use its Compass retail locations to run NBA-themed promotions around the NBA's own events and programs. BBVA Compass will have a presence on NBA national game telecasts on ABC, ESPN, and TNT, and on NBA TV and NBA.com. ...Read the whole story >>

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