Wednesday, June 23, 2010

Wednesday Night Marketing News from Mediapost

Click & Read:

by Karl Greenberg
"What is so exciting is that this is a multi-screen innovation; that means you could potentially design your Volt or choose options on your cell phone. This brings a tremendous opportunity," says Chevy's Steve Rosenblum. He adds that Volt won't advertise on Kinect and there won't be overt Chevrolet branding. ...Read the whole story >>
by Karlene Lukovitz
In its announcement, the nonprofit criticized many Happy Meals as being high in calories and in some cases high in saturated fat, sodium and/or sugar. However, CSPI executive director Michael F. Jacobson stressed that, "regardless of the nutritional quality of what's being sold, the practice of tempting kids with toys is inherently deceptive." ...Read the whole story >>
by Sarah Mahoney
"We've really ramped up our social marketing efforts and, like all retailers, we're trying to figure it out," Golfsmith's Matt Corey tells Marketing Daily. "This effort with Nike was one where we wanted to do something really unique, and we really hadn't leveraged our Facebook fans, to do something specific just for them." ...Read the whole story >>
by Aaron Baar
"Whereas last year they were in hold-back mode, now consumers are thinking about buying again," Evan Minskoff, vice president of marketing for The About Group, tells Marketing Daily. "One of the most interesting findings [from the study] is the way they're leaning on advertising for information." ...Read the whole story >>
by Karl Greenberg
The "Lost in Forks" creative, showing the Volvo XC60 and scenes from "Eclipse," directs viewers to test their knowledge of the "Twilight" series of films at The game, at, developed by Euro 4D, places the player in the driver's seat in a photo-realistic north woods setting that represents Forks. ...Read the whole story >>
Financial Services
by Tanya Irwin
To promote this partnership, Six Flags has launched an extensive merchandising program, featuring point-of-sale signage and verbal promotion of the 5% instant discount for Discover card members at most transaction locations throughout Six Flags parks. Online branding and promotion will be featured on Six Flags' Print-n-Go purchasing Web site. ...Read the whole story >>

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