Tuesday, June 22, 2010

Tuesday Night Marketing News from Mediapost

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by Aaron Baar
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing asset list," Ari Weiss, creative director at agency 180 Los Angeles, which created the campaign, tells Marketing Daily. "So when we were looking at who we were going to use for these products, we wanted to use our biggest guns against the 3D products." ...Read the whole story >>
by Karl Greenberg
General Sentiment CEO Greg Artzt says it will cost BP a fortune to dig itself out of the hole it is in just on the media side. The numbers show that BP would have to do a tremendous amount of advertising merely to counterbalance the negative commentary. "And they are clearly worried about their brand; they do a lot of advertising. But look at their market cap. They won't recover." ...Read the whole story >>
by Karlene Lukovitz
TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play off a new catch phrase, "It's Bo time." In each vignette, a very audible stomach growl signals "Bo Time," triggering a frantic rush to the nearest Bojangles'. And in each case, the call interrupts an activity that would otherwise be considered a fairly urgent priority. ...Read the whole story >>
by Karl Greenberg
J.D. Power says that last year consumers predominantly discussed the woes of fallen U.S. automakers, often naming the lack of quality manufacturing and engineering as primary culprits. Toyota's big recall changed that. This year, people are discussing the quality of vehicles as a primary consideration. ...Read the whole story >>
by Sarah Mahoney
"All of the investment the big-name brands have made in the last two decades in turning sports events like the World Cup into a marketable opportunity, rather than just an advertising ploy, is really taking off," says NPD's Marshal Cohen. "And you'll see it in the secondary and tertiary brands as well." ...Read the whole story >>
by Tanya Irwin
Loyalty club members will have a daily opportunity to answer Rapid Rewards trivia questions and play an instant-win game with prizes including Rapid Rewards credits and free roundtrip tickets. Southwest is promoting the contest on its website and via social media, including Facebook and Twitter. ...Read the whole story >>

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