Friday, June 25, 2010

Friday Night Marketing News from Mediapost

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by Karl Greenberg
The effort for the car, which goes on sale in late fall, also involves sponsorship of such marquee athletic events as the Boston and New York marathons and the Tour of California bicycle race. Nissan also joins Radio Shack and brands like Nike and Trek as supporters of Armstrong's Team Radio Shack bid for the 2010 Tour de France, which runs July 3 - 25 this year. ...Read the whole story >>
by Karlene Lukovitz
It's a clever social media- and Web advertising-driven campaign designed to generate donations for a nonprofit encouraging healthier, locally sourced school meals, while simultaneously reinforcing Chipotle Mexican Grill's message that fast food needn't be "junk" food. ...Read the whole story >>
by Sarah Mahoney
Burberry, which has been staking out its claim as one of the most tech-savvy luxury brands around, has taken the wraps off a new ad campaign that allows users to get their digital hands on the clothing and accessories -- zooming, dragging and rotating the motion-responsive images in an innovative way. ...Read the whole story >>
by Karl Greenberg
One influential dealer tells Marketing Daily that the issue is the economy, not the brand. "I'm excited about the future because it's all about product, and there's pent-up demand." He also says dealers are very happy about the new campaign for Grand Cherokee, which was done by the Portland, Ore.-based Wieden + Kennedy. ...Read the whole story >>
by Tanya Irwin
The campaign stars a dozen residents of blue-collar town Braddock, Penn. Since 2001, Mayor John Fetterman has worked to revive the economically challenged town by enlisting artists, craftsmen, musicians and business owners. The campaign features Levi's new line, Work Wear Collection, including iconic pieces such as 501 jeans, denim trucker jackets and work shirts. ...Read the whole story >>
by Gavin O'Malley
Ford advertising agency Team Detroit on Thursday named Monik Sanghvi as its new EVP, and chief digital and integration officer. In this role, Sanghvi will be leading the Digital Marketing unit at Team Detroit, which brings together five WPP marketing and communications agencies, including JWT, Y&R, Wunderman, Ogilvy and Mindshare. ...Read the whole story >>

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