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Retail
by Sarah Mahoney "I said a year ago that Nike is not a 'wait and see' company, and we weren't about to let our core strengths sit idle," Mark Parker, president and CEO, said in the earnings conference call, which was webcast. "Because we stayed on offense, we delivered a strong year in a tough global economy, and we're stronger financially than we've ever been." ...Read the whole story >>
Research
by Aaron Baar
Marketers looking to build engagement with consumers would be wise to follow the approaches of these companies in building and nurturing a brand community, says Hall & Partners' Vanella Jackson. "It's more about understanding the social emotion around the brand and using all the tactics and tools available to building that relationship," says Jackson. ...Read the whole story >>
Automotive
by Karl Greenberg When owners come to pick up the cars, they will get an interactive USB drive as part of the package. The device, part of what Ford calls the Fiesta "unpackaging experience" actually begins when owners drive off the lot. The size of a typical external Flash drive, it holds the owner's manual as well as a portal to Fiesta owners' social communities, podcasts, enthusiast clubs and merchandise. ...Read the whole story >>
Automotive
by Karl Greenberg
Before price is revealed, 77% of smartphone owners say they are interested in in-vehicle WiFi (versus the industry average of 64%), a J.D. Power and Associates study finds. Fifty-six percent of vehicle owners with smartphones are interested in mobile routers, compared with an industry average of 46%. ...Read the whole story >>
Retail
by Sarah Mahoney A new survey from AAA projects that the number of Americans traveling more than 50 miles from home this Independence Day will rise to 34.9 million, up 17.1% from the 29.8 million who did so last year, when consumers were more keenly feeling the effects of the recession. ...Read the whole story >>
Research
by Karlene Lukovitz
Nearly one-third plan to use more coupons from magazines and newspapers; 28% said that they'll be stocking up more on food/beverages when they are on sale; 27% said they'll be doing more searching of store circulars to find low prices on food/beverages; 24% said they'll be buying less expensive brands; and nearly 24% said they'll be doing more searching for online coupons. ...Read the whole story >>
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