Monday, June 21, 2010

Monday Night Marketing News from Mediapost

Yesterday at lunch my daughter Rachael and I were talking about calorie counting. Not really the thing to do as you are eating, but....

by Karlene Lukovitz
"There is a concern that healthy menu items may not sell, but there is also a danger in having a calorie-laden menu when the calorie count law starts taking effect," says Mintel's Eric Giandelone. "There may be some initial consumer shock at the calorie counts, and chains may have to start listing lower-calorie options or smaller portion sizes to help diffuse this unpleasant surprise." ...Read the whole story >>
by Karl Greenberg
The effort is part of a larger loyalty strategy. "We plan to evolve it into our version of a 'frequent flyer' program, so that, based on your interaction with the brand [both at retail and online], you can earn things," Subaru's Kevin Mayer tells Marketing Daily. "It's one of those things where one might be able to earn rewards points." ...Read the whole story >>
Financial Services
by Tanya Irwin
Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity since the mid-'80s as the all-American, working-class hero character Hulk Hogan in the World Wrestling Foundation (now known as World Wrestling Entertainment). ...Read the whole story >>
by Sarah Mahoney
Even as consumers show more willingness to spend, a new study reports that hyperconsumerism may really be dead -- and the recession isn't the only thing that killed it. In fact, marketers themselves, with their endless brand proliferation, are a main reason that consumers around the world are backing off their old spending habits. ...Read the whole story >>
by Karl Greenberg
VP/Marketing Michael Sprague notes that 39% of users of accessed mobile devices from dealership lots. "Since one in two phones today are smartphones, our biggest challenge, at least in this area, is how to communicate with consumers on mobile platforms." ...Read the whole story >>

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