The power of Testimonials

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Let Buyers Do the Talking A lot of prospects are just as impressed by reputable brands as they are great products and services. And buyer testimonials are a reliable way to woo skeptical prospects by letting an objective third party sing your praises. Testimonials reinforce a company's reputation for first-rate quality and service. And they may also make prospects question whether their competitors are gaining an edge by taking advantage of a product or service they haven't. Some salespeople have even taken to posting video testimonials online, so they can provide links to them when e-mailing prospects about a specific offer. Source: Based in part on How to Use the Six Laws of Persuasion During a Negotiation, by Eddie Greer, Ph.D.

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