Click & Read:
Retail
by Karl Greenberg The flagship store in New York's Times Square will include a walk-in "Toy Story 3" branded action figure, and the in-store Ferris wheel there will have a "Toy Story" theme. Toys "R" Us is also selling a line of themed toys for younger children, including furniture, beds, and stepping stools and a new "Toy Story 3" Imaginext line from Fisher-Price. ...Read the whole story >>
Beverages
by Karlene Lukovitz
Pinched by declining sales in their traditional categories, retailer pricing pressure and other factors, beverage makers are increasingly looking to acquire or partner with companies outside their core product segments as a growth strategy, according to a new Rabobank report, "Convergence in the Beverage Sector." ...Read the whole story >>
Retail
by Sarah Mahoney One change is a big increase in demand for organic home textiles. "The industry has been really apparel focused until now, but between companies like Target, with its sheet and towels, a new line from Bed Bath & Beyond, and Williams-Sonoma's expansion into this area, it's really taken off," says Organic Exchanges' LaRhea Pepper. ...Read the whole story >>
Automotive
by Karl Greenberg
Ford is leveraging the connection between music lovers and its Fiesta with partnerships and activities that mirror the Fiesta Movement social media campaigns that have been running for a year. After last weekend's "Movement: Detroit's Electronic Music Festival" in Detroit, it's on to Bonnaroo. ...Read the whole story >>
Financial Services
by Tanya Irwin American Express is getting the word out about the contest on its Facebook and Twitter pages while the film festival is also conducting "organic outreach efforts to influential members of the online film community." The financial services company also is running online ads on key industry sites, says an American Express spokesperson. ...Read the whole story >>
Food
by Tanya Irwin
The campaign features a redesigned stork, considerably slimmer and now three-dimensional. He was created by AOR Merkley + Partners with animation company, Passion Pictures. The stork will "now live in the environment around him, interacting with people in a more relative way and carrying a slightly younger attitude," according to the company. ...Read the whole story >>
Retail
by Sarah Mahoney
The company surveyed 350 top marketing execs everywhere but New England, asking them to name the area's 25 most powerful brands. ESPN was named the most powerful, followed by General Electric, and Dunkin' Donuts. Subway, Ben & Jerry's, L.L. Bean, Bose, Samuel Adams, Ocean Spray and Staples rounded out the top 10. ...Read the whole story >>
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