The Presentation

From Talking Media Sales:

All clients are different, so your presentation should be different each time as well. When you are presenting it pays to be aware of your main goal, and often that goal is to make sure that your presentation is solving a problem for your client.

Here are some important questions to ask client before you go to the meeting.

1. Where will the presentation take place, in your office?

2. Is there an opportunity for us to grab a coffee at the coffee shop next door and go through the presentation?

3. Where is the best place I can sit with you for 15 minutes with no interruptions?

4. How many people will I be presenting to you? I often ask this to ascertain if they are the decision maker “who other than you makes a decision on this proposal?”. If the answer is “Oh yes my other partner will assist in the decision” then if at all possible you will need that other person present, so request it. It makes sense to have both people present when you present the proposal.

Remember, no presentation is the same, no matter how many times you do a particular presentation for a particular product. So don’t assume anything.

The key is to prepare, prepare, prepare. If you take that attitude, then your presentation will stand out, be heard and be accepted. Never take your presentations for granted.

Good selling

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