Don't Stop Too Soon

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Daily Sales Tip: Create An Account Entry Campaign

It takes 7-10 contacts to crack into a corporate account these days. Most sellers give up after 3-5 attempts.

If you want to set up a meeting with a corporate decision- maker, plan multiple touches from the outset. It takes a while to break through their "busy-ness" and register on their Richter Scale, but it can be done.

You can use multiple formats in your campaign, too: voicemail, email, direct mail, invitations to teleseminars, and more.

Source: Sales trainer/consultant Jill Konrath

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