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Retail
by Aaron Baar "In a world of one-day sales, we wanted to create a fresh approach to the category of men's apparel -- something different that would set us apart from the pack," CMO Diane Ridgway-Cross tells Marketing Daily. "Since Men's Wearhouse is already known for good value, our new campaign is designed to underscore our quality and service story." ...Read the whole story >>
Retail
by Sarah Mahoney
"Five years from now, we'll be more focused on our delivery business, with a higher mix of technology, and sell more private-label products," says Ron Sargent, Staples' chairman/CEO. "There will be more services in our mix, because there is not a lot of inventory and the margins are great. And we're going to grow internationally. We're on a glide path to do all that." ...Read the whole story >>
Beverages
by Karlene Lukovitz Visitors touring the brewery are being invited to pose within a life-size, 3-D recreation of the ale's print ad. They can then upload the shot to New Belgium's Facebook page (under the "Bike Yourself" tab) to enter to win one of 10 custom-designed Felt single-speed cruisers that are being given away between Memorial and Labor days. ...Read the whole story >>
Retail
by Tanya Irwin
Midas is using in-store bay banners, displays and window clings to inform customers about the promotion. The company is also running a full-page ad in the July issue of Spin and a second ad in the November issue to announce winners of the original song contest. ...Read the whole story >>
Automotive
by Karl Greenberg May was a red-letter month for auto sales, with good news from just about every corner, from domestic to import, luxury to mass-market. Not surprising -- given its troubles this year -- Toyota's gains were only modest, and weaker than in April, when it boosted incentive spending. ...Read the whole story >>
Automotive
by Karl Greenberg
In what may be a first for a sponsorship of this kind, Dodge executives will be running in the Virginia Beach race, per Ralph Gilles, president and CEO of Dodge, who says he is training for the race. ...Read the whole story >>
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