Click & Read:
Entertainment
by Aaron Baar A digital campaign continues the metaphor, with Woods and other professionals using team sport tactics (curling brushes on a putting green, chipping into a basketball hoop or avoiding a hockey goalie) to win holes and tournaments. The viral component utilizes a voiceover from ESPN announcer Scott van Pelt. ...Read the whole story >>
Retail
by Sarah Mahoney
"The battle for these shifting shoppers is going to be key to what happens going forward," Kantar Retail's Frank Badillo says. "We still don't know what the 'new normal' is, but I think we're going to see some ongoing bumps in the path of the recovery, including whether the negative fallout from the stock market will affect luxury retail, or whether those who traded down to dollar stores will trade back up to the discount chains." ...Read the whole story >>
Tourism
by Tanya Irwin "Our travel partners are also using the partnership as a talking point when selling Norwegian Epic," says Courtney Recht, public relations manager at Miami-based Norwegian Cruise Line. "On board, it will be promoted within the on board newsletter and on the stateroom televisions." ...Read the whole story >>
Research
by Karlene Lukovitz
Marketing effectively to U.S. Hispanics requires an understanding of diverse psychographics, identity profiles and emerging segments that goes well beyond the language, country of origin and acculturation level targeting definitions now in standard use, according to newly released research jointly conducted by Starcom MediaVest Group and NBC Universal's Telemundo. ...Read the whole story >>
Tourism
by Karl Greenberg "We're extremely focused on the New York market and cosmopolitan travelers from the East Coast overall," says tourism director William Griffith, adding that the effort also targets niche markets around golf, weddings, diving, tennis, and spa. "For example, our new partnership with Brides.com will raise awareness of Bermuda as an idyllic location for destination weddings and honeymoons." ...Read the whole story >>
Automotive
by Karl Greenberg
The automaker will air a series of vignettes and three 30-second TV spots meant to connect the global appeal of the game with the global reach of Volkswagen. One shows fans from different countries driving different Volkswagen models while displaying each of their nations' flags and national colors. They converge on a Latin American town square. ...Read the whole story >>
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