Here in my corner of the state of Indiana, we are getting ads from Michigan & Illinois, but not Ohio.... Click and Read:
Tourism
by Karl Greenberg In addition to online banner ads on target-market newspaper Web sites, there are TV spots. The campaign, with a "Real People, Real Time, Real Florida" message, drives people to VisitFlorida.com, which is the strategic center of the campaign to convince people that Florida is still unsullied. ...Read the whole story >>
Tourism
by Aaron Baar
"What's different [this year] is, it's not just a tourism marketing campaign," GPTMC representative Jeff Guaracino tells Marketing Daily. For instance, Philadelphia-based Victory Brewing Company and Capogiro Gelato Artisans will create Philly-themed edibles for the summer, giving travelers something not only to experience, but touch and taste as well. ...Read the whole story >>
Tourism
by Karlene Lukovitz All states have to expect the occasional PR kerfuffle and be prepared for the nightmare of a natural disaster. But as the current scenario in Arizona is demonstrating, a serious political controversy can threaten to be as devastating to a state's tourism industry as the wrath of Mother Nature. ...Read the whole story >>
Tourism
by Sarah Mahoney
"We're pleased that the majority of people are going to be traveling this summer," Mona Hamouly, an American Express spokesperson, tells Marketing Daily . "They're definitely making trade-offs to do so -- many are driving instead of flying, taking shorter trips, using their points more aggressively. But people are passionate about travel again, and they want to fit it into their life, no matter what." ...Read the whole story >>
Tourism
by Karl Greenberg "Typically, customers fly to Milan and rent a motorcycle or car for a week and use [World Ducati Week] as a hub," says Ducati CEO Michael Lock. "They take the week to explore the Italian countryside. It's Tuscany, so it has some of the best motorcycle riding roads in Europe. It's really a catalyst for a European vacation." ...Read the whole story >>
Tourism
by Tanya Irwin
It may be almost summertime, but the living is not easy -- at least not at many state tourism offices across the country. While spring usually signals the beginning of robust advertising efforts in hopes of attracting vacationers, state budget deficits are resulting in many slashed budgets. ...Read the whole story >>
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