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Retail
by Sarah Mahoney "The impact of his win is just enormous for our brand," Brian Groves, Callaway's VP/brand management, tells Marketing Daily. Because the final round was so close, ratings jumped 36%, reports CBS Corp., and the tournament was seen in 12% of U.S. households. "When you monetize how many times our logo showed up, it's just tremendous." ...Read the whole story >>
Electronics
by Aaron Baar
Hockey, more than any other televised sport, seems to benefit most from the proliferation of HDTVs, which can follow the fast-paced action better than standard definition broadcasts could in the past. "The aspect ratio provides tremendous benefit for hockey fans. Given the dimensions of a hockey rink and the camera placement, it provides so much more. There's no doubt it's a huge part of what we do." ...Read the whole story >>
Automotive
by Karl Greenberg The effort uses fonts, voices, styles and sets reminiscent of the time when Frank Sinatra's "Come Fly With Me" was atop the charts. The campaign, "Comfort is Back. Travel Avalon Class," even features '50s- and '60s-era pamphlet art to tout Avalon's cabin size, ride and today's technology. ...Read the whole story >>
Spirits
by Karlene Lukovitz
The integrated campaign for Torched Cherry, which combines the flavors of Barbados cherries and Torch Plant aloe, includes national print advertising (consumer and trade), public relations, on-premises and in-store promotions (including tasting strips and product sampling, where legally allowed). ...Read the whole story >>
Automotive
by Karl Greenberg The efforts include new advertising for the car starring someone to be picked from among people who attend a casting call at Washington, D.C.'s Howard University. The automaker's "Inspired by Color" program aims to find people whose "unique and stylish" personalities represent the 2011 Ford Fiesta. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
The campaign, with the tagline "Be Tenacious," includes a partnership with Healthywomen.org. Abernathy, known as "Grandma Luge," has made a career of breaking barriers. She holds the Guinness World Record for the oldest woman ever to compete in the Winter Olympics and is the first woman over age 50 to participate in the Winter Games. ...Read the whole story >>
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