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Food
by Karlene Lukovitz The contrast in spending trends between Hispanic and non-Hispanic markets is also being driven by differences in ethnic preferences, economic and cultural integration, and demographics. To win Hispanics' loyalty, brands must make "authentic appeals to their unique behaviors and tastes through distinct products, channels, messaging and marketing strategies." ...Read the whole story >>
Automotive
by Karl Greenberg
Doug Scott, Ford's truck group marketing manager, says recent improvement in sales suggest big incentives, not healthier economic fundamentals. Meanwhile, Ford has just launched a big ad campaign for the big haulers, and Scott says the payoff will be in market share, not raw sales numbers. Scott unpacks the cargo with Marketing Daily. ...Read the whole story >>
Retail
by Karl Greenberg The company is also trying to reach Millennials with promos around celebrity-designed coffee cups, such as a Jennifer Hudson-designed series. A portion of the proceeds for these programs goes to charities. "Millennials are very interested in celebrities and cause marketing, so we are rotating in new celebrities every couple of months." ...Read the whole story >>
Research
by Aaron Baar
"This market really rewards you when you focus on them," says Portfolio.com's Godfrey Phillips. In fact, 85% of the survey respondents said they seek out brands that demonstrate their customers are of value. "It's value for sure [and that is] any quality that helps them with their business." ...Read the whole story >>
Spirits
by Fern Siegel Bacardi will also attach its brand to the NBA's summer league and a fantasy camp affiliated with its minor league, with an eye toward reaching men in the key 18-to-34 demo. Bacardi is also linking with some of the NBA's goodwill initiatives, such as a Thurgood Marshall Scholarship Fund and a WNBA program to inspire women. ...Read the whole story >>
by Wayne Friedman
If the aim of Nike's new ad featuring Tiger Woods was to cause confusion and skepticism, it's a hole in one. Perhaps more importantly, a survey of 600 U.S. viewers by Flemington, N.J.-based HCD Research, also noted the controversial commercial's "favorability" for the Nike brand has dropped off, falling from 92% to 79%. ...Read the whole story >>
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