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Retail
by Karl Greenberg Andy Coccari, CMO of Dorel's Cycling Sports Group division, tells Marketing Daily that the ad push is focused on women 25 to 54 because, "while purchase decision and ability to really connect with family aren't feelings exclusive to women, women are the chief purchasing officer of the family." ...Read the whole story >>
Retail
by Sarah Mahoney
The promotion encourages Facebook users to go to Facebook.com/lendapaw and click on the button, triggering a $1 donation (up to $100,000) from Walmart's pet suppliers. All the proceeds go to help homeless pets, Elysia Howard, VP/marketing and licensing for the ASPCA, tells Marketing Daily. ...Read the whole story >>
Retail
by Aaron Baar The national campaign, which will run through the spring on Telemundo and Univision, comes after two years of test market campaigns in Denver, Chicago and Sacramento, Calif. While those campaigns, which simply translated general market commercials into Spanish, were successful, the agency and company found Ace needed to do more in the way of introducing itself to the community at large. ...Read the whole story >>
Restaurants
by Karlene Lukovitz
While signs point to gradual improvement, NPD's forecasting model projects continued weakness for restaurants for at least another seven months. "Once losses moderate, it will likely take more than a year to recover lost visits," points out NPD's Bonnie Riggs. ...Read the whole story >>
Beverages
by Tanya Irwin The Los Angeles-based drink company is presenting "the ultimate Slash experience" to give fans exclusive content and prizes. Fans can log onto Monster Energy's Web site now through June 30 to enter. Also included on the site is exclusive behind-the-scenes video content featuring Slash. There are links to Slash's Web site and MySpace page on the Monster Energy microsite. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
"From a campaign perspective the thing we want to have come through is we are targeting people who value close relationships in life and personal achievement. So the men's spot is really a family campaign showing close relationships. The female spot is about professional achievements." ...Read the whole story >>
Restaurants
by Karlene Lukovitz
Between April 14 and April 27, a "Tweet to Eat" promotion is focusing each day on a famous Subway fan, encouraging people to tweet @subwayfreshbuzz to weigh in on why the "famous fan of the day" "is a great fit" for the Subway brand. Tweeting qualifies consumers to be entered for a chance to win $10 Subway gift cards (five cards will be awarded per day). ...Read the whole story >>
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