Take 6 minutes to watch this video and read what Drew wrote.
Do you inspire customer service tales?
by Drew McLellan
Everyone loves to tell a good story. Stories teach, they inspire laughter and the bring about change. As consumers, we love to tell stories about the people we buy from -- good, bad or ugly.
If I stopped 10 of your clients/customers today and asked them to tell me a story about your company's customer service -- what story would they tell?
Would it be as compelling as this story about Frank? (E-mail and RSS feed subscribers, click here to watch the video)
If after watching the video, you had to honestly answer no -- ask yourself this: What could I do on a consistent basis that would get my customers to the point where they couldn't stop themselves from telling the story?
A big thanks to Laynie Kelly for telling me about this video!
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