Wednesday, January 20, 2010

Wednesday Night Marketing News from Mediapost

I admit it. I like the Kaplan TV ads. Here's more from Mediapost:

by Karl Greenberg
Distance learning has had a boom as people spend money to boost their marketability. "People are rethinking what they have been doing and what they want to do in the future: gain skills, finish a degree or get advanced degrees, so there's huge interest," says Kaplan's Linda Mignone, adding, "The first quarter is a time when people are thinking about what comes next." ...Read the whole story >>
by Karlene Lukovitz
Coke couldn't have scripted better responses: Students laugh and jump, pass the Cokes and gifts around, and even thank Coke as they hug the vending machine. But the footage is "all real students and real reactions," according to Christy Amador, digital marketing manager, Coca-Cola global interactive marketing. ...Read the whole story >>
by Tanya Irwin
"There are some who are criticizing us for continuing to call on Labadee with vacationing guests, knowing that less than 100 miles away people are suffering,' says Betsy O'Rourke, Royal Caribbean's senior VP, marketing. "We gave a lot of thought to that very question: Is it appropriate for us to continue business as usual at this destination?" She compared it to New York City after 9/11. ...Read the whole story >>
by Sarah Mahoney
Such deals are also proof that to some degree, celebrity endorsements are more or less recession-proof. "We haven't seen much of a dip in the amount of deals our clients are doing with the celebrities in the last year," says Davie Brown's Matt Fleming. "But they are being much more careful about the celebs they are going after, and paying much closer attention to image and conduct clauses in contracts." ...Read the whole story >>
by Aaron Baar
"This sounds like it is more about market share than health," says nutritionist Marion Nestle. "Whatever marginal nutritional difference they have can't possibly matter to health. This seems to me to be part of the ferocity of food marketing these days. If you can't sell the foods on their own, tear into your competitors and see if that can generate sales." ...Read the whole story >>
by Karl Greenberg
The company is combining a three-stage print and online campaign, breaking serially this month, in April and July, with a promotion that offers free mountain bikes, valued at $25,635, to the first four riders, which the company calls "oddvertisers" willing to get a tattoo, a branded wedding, or a name change reflecting the Titus Cycles name. ...Read the whole story >>
Sunkist Teams With Dick Vitale For Contest

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