Thursday, January 21, 2010

Thursday Night Marketing News from Mediapost

I almost forgot to add this post tonight:

by Aaron Baar
"Any football enthusiast fondly remembers the original Super Bowl shuffle," Caralene Robinson, Boost's director of marketing, tells Marketing Daily. "It was iconic, and funny; it was a classic. We thought it would be a great way to boost awareness for Boost since we're a new Super Bowl advertiser." ...Read the whole story >>
by Sarah Mahoney
While it's hard to get the nation's tastemakers to agree on much, food experts at the 35th Winter Fancy Food Show in San Francisco have pronounced the top five food trends for the year ahead: Good-for-you foods, coconut, gluten-free, exotic citrus, and nostalgic foods. ...Read the whole story >>
Packaged Goods
by Karlene Lukovitz
"Through a Dog's Eyes" follows the acclimation process that occurs as several individuals with disabilities receive service dogs. It also documents the canine teaching methods and recipient/dog matching process used by Jennifer Arnold, founder of Canine Assistants, one of the largest service dog organizations. ...Read the whole story >>
by Tanya Irwin
The survey revealed that 90% of respondents have incorporated some level of greenness into their daily lives -- 8.8% are completely green, while most are aspirationally green. To help lead green lives, respondents cite the Internet as the best source of information on green products and practices. ...Read the whole story >>
by Karl Greenberg
Ford has put its Taurus sedan in an online interactive game that extends USA Network's "White Collar" show, in which Taurus also takes a star turn. The game highlights Taurus and its on-board technology in a video rather than in animation, a narrative that parallels the structure of the TV show. ...Read the whole story >>
Packaged Goods
by David Goetzl
Talk about grassroots marketing. Scotts Miracle-Gro has a deal with Major League Baseball to sell seed blends and fertilizers akin to those used on the fields at iconic venues such as Fenway Park and Wrigley Field. The arrangement is part of a broader link that pitches Scotts as an "official lawn care company" of MLB. ...Read the whole story >>
Bank Survey: Small Biz Optimistic

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