Monday, January 18, 2010

Monday Night Marketing News from Mediapost

Milk, Football & Earthquakes:

by Karlene Lukovitz
This latest Hispanic celebrity ad -- showing de la Fuente, wife Angelica Castro and their daughter all sporting the iconic milk mustache -- ties into an ongoing marketing platform positioning milk as the "perfect partner for building strong families." ...Read the whole story >>
by Aaron Baar
"We have consistently heard from consumers that they were looking for ways to extend the experience [of receiving cards]," Monic Muldrew, an associate product manager with Hallmark, tells Marketing Daily. "Consumers were telling us they wanted a way for that good feeling to last longer." ...Read the whole story >>
Financial Services
by Tanya Irwin
ETrade also will premiere its animated "Product/Laptop" solution series campaign to complement the Baby series. The first will debut on Fox during the NFC divisional playoff game on Jan. 16. The combined campaigns are designed to appeal to a widespread audience while targeting new business growth for the core retail franchise. ...Read the whole story >>
by Sarah Mahoney
With budgets slashed and head counts whacked, the general business environment has been grim enough so that even a company's brightest stars are more likely to be hiding under desks than talking up new-product plans. Phil Roos, managing director for GfK Strategic Innovation, has some tips to change that. ...Read the whole story >>
by Karl Greenberg
As the category-exclusive sponsor of the Sundance Film Festival in Park City, Utah, Honda will talk up its robotics program with an appearance by its four-foot-tall Asimo robot, which is featured in its sixth "Dream the Impossible" documentary. The film premieres at the Jan. 21 - 23 festival, as well. ...Read the whole story >>
by Karl Greenberg
Royal Caribbean Cruises, which had planned to make Labadee on the northern coast of Haiti a berth for the "Oasis of the Sea" as part of a plan to make that region of Haiti a tourist destination, is giving at least $1 million. The company says it will also be delivering goods and supplies to Haiti via its cruise ships. ...Read the whole story >>
Marzetti Salad Dressings Offers Recipe Contest

Sphere: Related Content

No comments: