Sunday, January 17, 2010

More than a Fad

Whatever kind of sales work you do, you need to know this:

Change Your Marketing Mindset for Social Media

Social media isn't a fad. It's a fundamental shift in the way we communicate. Your brand needs a social media presence because in the near future people won't search for products and services, they'll engage in relationships with brands that participate in dialogues on their social networks.

Social media is a platform for engagement and building relationships. It's evolved to be part of a marketer's tactical toolbox. But, if you're not careful, your social media presence can be perceived as spam. To avoid this, you must change your marketing mindset...

" Don't use the word "consumers" -- consumers buy. Use the word "people" -- people live.

" People expect honesty from other people and brands on social networks. Your goal should be to earn their trust. Trust is engaging and intimate.

" It's not about communication -- communication is telling. Social media is all about the conversation -- conversation is sharing.

" Think about how to develop relationships.

" Social media is not a platform for you to sell products -- products fulfill needs. Your social media presence should be about experiences -- experiences fulfill desires.

Source: Brand Champs (

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